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Create Don't Capture

Limited Edition

Get the limited edition print of Create Don't Capture, and let me show you how to build a profitable brand, grow your audience, and scale your business this year.

Here's Everything You

Get:

When you purchase your limited edition print of Create Don't Capture, you also get all the tools, training, and help you need to grow your brand online.

Signed Hardcover Limited Edition Print of Create Don't Capture

($197 Value)

  • Unique, limited edition hardcover print

  • ​Will not be available anywhere else

  • Your guidebook to becoming creator, building your audience, and growing your business

Hardcover Limited Edition Print of The Creator's Journal

($197 Value)

  • Never-before-seen journal experience

  • Limited edition hardcover print

  • Find daily flow and increased

The 60 Second Authority Course

($497 Value)

Learn the proven formula for making viral

content that gets shared, makes you the go-to

expert in your space, and drives quality

customers to your business.

"Viral Triggers" Workshop 

($197 Value)

Learn the 8 viral “triggers” that will make your

videos get massive reach every time.

"Editing With AI" Training 

($197 Value)

Learn the fastest video editing workflow with

AI-powered tools.

"CamerConfidencea " Method

($97 Value)

Learn how to look and feel natural on camera,

even if it’s your first time.

TOTAL VALUE $1382

$197

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CDC Limited Edition Bundle $197

Hear What People Are Saying...

“There are creators who don’t know how to actually make money from what they create, and marketers who try to sell products, but can’t build an organic following if their life depended on it. In Create Don’t Capture, Eric shows how you can actually do both. it’s not just creating to create, but creating with a purpose and a strategy for actually changing people’s lives.”

Russell Brunson

Co-Founder, ClickFunnels

“Eric Thayne has written a total game-changer! Create Don't Capture will rapidly help you create ideas that bring your vision into reality in a new way that hits different. This is the stuff you wish you had yesterday. Apply this powerful work for transformations in life and business immediately and watch your relevance soar.”

Richie Norton

Bestselling Author of The Power of Starting Something Stupid and Anti-Time Management

"Create Don't Capture" by Eric Thayne is a must-read for professionals in the digital age. The book is more than a guide; it's a mentor in print form, teaching how to leverage personal stories and unique skills to create a resonating online presence. For anyone seeking to elevate their professional life through genuine content, this book is a treasure trove."

Dr. Benjamin Hardy

Bestselling Author of Be Your Future Self Now and 10X Is Easier than 2X

Sayem Khan

Create, Don’t Capture is not only a game changer, it's also a life changer, if I may say so.

You're absolutely correct with AI mass-producing content at an tremendous speed, even high-quality content is becoming "very" common.

The real differentiator isn’t just producing "good" content but understanding the deeper concepts and frameworks you outline in Create, Don’t Capture to craft truly awesome content.

This isn’t just a book, it’s a playbook, much like how Russell Brunson’s books serve as blueprints for success.

Les Moscariello

First of all, great job on the book. My background is also in graphic design and I love the layout of the book, the tactile feel of the pages, the satin feel of the cover, the typography…if I had a book I would want it to be like that.

More importantly, every chapter spoke to me, like I’m in the exact scenario or have the same similar story…I genuinely felt like “was this written for me specifically?” I really needed this right now. Again, great work and thank you. 

Nicole Grey

I’m reading your book and it’s changing my whole mindset on content creation. I’ve made less than $2,000 in my business and I think it’s because I have NOT put myself out there and not created content. I’ve let fear get in the way, but while watching you speak and now reading your book, I feel READY to start creating video content and put myself out there to build the know, like, trust factor. I love how you talk about providing value, providing more value and then providing content with value! I had an AHA moment! I have been trying to get customers without providing any value! Thanks so much for writing this amazing book!

Deena Stacer

Hi Eric: I finished reading your book a few minutes ago, and love it. Thank you for sharing your struggle, and your success. There were several points that I think you made that were perfect, very well explained, and it gave me a new perspective I hadn’t considered. Like focus on being a creator, rather than building your business.

Mar 13, 2025

Abi Earhart

I received your book at ClickFunnels Live 2023 and now that I have picked it up, I can’t put it down. 

I have a lot of learning to do and am excited to build my expertise with your book.

Anric Blatt

We met briefly as FHL (alongside the other 5000 other people you shook hands with), I loved your presentation and I absolutely loved your book - every entrepreneur that is serious about building a business in this new creator economy needs this book.

Idris Musty

My friend game me you books and  said I should only read chapter 6, which is not my style… Now that I’ve read chapter six, there s no way I’m putting the book down. I’m going to start from chapter one and read everything.

Great value Eric - Well Done

Christa Nichols

I recently picked up your book and started reading it after bringing it home from FHL.

I’ve been creating content pretty consistently for the past two or three years. I’ve followed all the big content creators and tested and tried pretty much every strategy out there. And I had come to one main conclusion.

I must be boring. 

While other people were going viral and growing massive followings, I was hanging out with slow but steady growth. 

Not super exciting. Nothing to write home about. But hey, I’m just a farm wife from Iowa who’s writing sales copy for big-name clients while trying to grow her training programs for Wordy Mamas. Maybe I had just been expecting too much. 

I didn’t expect your book to impact me the way it has.  It’s giving me hope that I really can find a way to get my message to more mamas organically and get some of the magic my students see and love into my content. 

So thank you. I’m only on chapter five, but I can tell this is a change-maker for me already. 

Thank you for sharing your gift. 

Sara Joban

I am going deep into your book after FHL23 and such an amazing Talk… It is just awesome !

The first pages are so well written, like a movie, and I love the typographie design all through the book (I am myself writing my first book, I am really inspired, I had never seen a beautiful business book before : Big up ! 

I’ve watch your talk for the 3rd time today, I’ve downloaded the ressources and I’m working deep dive on everything, thank you so much for theses incredible I Know this is what was missing for me.

Justin Dorff

I don't normally do this, but I felt compelled to in this case. I just finished reading "Create Don't Capture" last night; I received a copy of it when I attended FHL in September. And as a fellow creator, I know that the negative criticism can often far outweigh the positive responses and feedback, so (as I said) I really felt compelled to reach out to you personally and let you know what I thought of your book.

I have read SO MANY books on personal development, business growth and marketing, and especially content creation. And while most of them are mediocre and repeat the same familiar concepts all of us creators already inherently know, I just wanted to let you know that I found your book to be one of the best ones I have read to date. So much so, that I plan to read it again in about a month.

(and to give you some context: The only other books I've finished in the last 3 years and decided to read again almost immediately were "Essentialism," "Psychocybernetics," and "Personality Isn't Permanent.")

I think you have a brilliant book that can help so many current creators, would-be creators, and especially those whom you term "actors." I can see so clearly now how the past business coaches I've had steered me into the realm of acting; creating content because "it's just what you're supposed to do." It's only in the last 4 months on YouTube that I finally feel myself coming out of the fog and finding my voice as a creator and future influencer.

Steven Richie

Tore through Create Don't Capture on my trip home and, literally turning the last page as the plane taxied to the gate.

"Create Don't Capture" has this right-brained engineer's left brain buzzing. 

Your book was an exciting page turner, and the margins are filled with my notes.